Welcome to the Inspire Class
Finding Your Why - Passion, Purpose and Profit
Defining Success Quiz
Passion
Passion Quiz
Four Types of Businesses
Types of Businesses Quiz
Assignment - Discovering Your Why
Where do good ideas come from by Steven Johnson
Preparing for the Long Journey Ahead
Challenges of Entrepreneurship
Saving for the future
Saving for the Future Quiz
Building Your Team
Finding Co-Founders Quiz
What is company stock anyways?
Understanding Shares Quiz
How to divide profits?
Splitting up Profits Quiz
Put yourself in the investors shoes
Understanding Investors Quiz
Big Business vs Small Businesses
Scale Limiters
What characteristics enable a scalable venture?
What is Product Market Fit?
YCombinator's Michael Seibel on why founders often lack Product-Market Fit
What is a Business Model?
Steve Blank - What we now know about starting a business
History of a Modern Corporation
Startups are NOT smaller versions of larger companies
Introduction to the Business Model Canvas
Strategy - How to build a Startup
Process - How to Build a Startup
How to build a startup quiz
Organizational misconceptions
How to learn to start a company?
What is a Company?
Business Model Canvas Overview
What is your Value Proposition?
Who are your best customers?
Channels - How will you distribute your product or service?
How will you build high trust relationships with your customers?
Revenue Model - How will you charge for your solution?
Resources - What are the key people, equipment or assets you need?
Partners - Who are your key partners?
Key Activities - Where is your focus?
Costs - How much will you spend each month to wow your customers?
It's all guess until there's data to back it up
Learning About Your Customers
Steve Blank - Customer Development Process
Customer Development done by founders
Hypothesis Testing
Minimum Viable Product
What is a pivot?
Step 1 - Customer Discovery
Step 2 - Customer Validation
Market Opportunity Analysis
TAM and SAM
How big is your SAM?
Fall In Love With The Problem Not The Solution
What's the shortest path to revenue?
Capturing your problem statement
How to build empathy with your customers?
Frame the problem from your customers point of view
Fall in love with the Problem - Quiz
Steve Blank - Product Market Fit
What tasks need to be done?
How to rank those tasks?
What benefits do customers want?
What pains do they have?
Building a profile of your customers
Customers in Context
Pass-fail signals in experiments
Two-sided markets
Life sciences example
Ideal Customer Profile Template
Steve Blank - Market Types
Type 1 - Existing Markets
Type 2 - Re-segmented Market
Type 3 - New Market
Type 4 - Clone Market
Existing Markets details
Re-segmented Markets details
New Markets details
New Market details 2
Clone Market Extended
Building Relationships With Your Customers
Your next 10k customers
Why trust is so important
How to build trust with your customers?
Relationships precede sales
Customer Relationships Quiz
Steve Blank - Value Propositions
Where Do Product And Market Go
Where Do Product And Market Go Solution
Relationship Between Value Props
Relationship Between Value Prop and Customer Segments
Value Proposition and the Minimum Viable Product
Customer Archetype
Talk to Customers
Value Proposition Product
Value Proposition Services
Pain Killers
Problem or Need
Pain Killers - Ranking
Gain Creators Hypotheses
Gain Creators Ranking
MVP Physical
MVP Virtual
MVP
Art of the MVP
Common Mistakes
Value Proposition Questions
Tech and Market Insight
Tech Insights
Value Proposition Examples
Are You Ready To Start?
Four Questions
What to ask yourself?
Self Assessment
Final Exam
